OVERVIEW

Problem

The website for the City of San Jose needs a more user friendly design. It is currently very information heavy. While transparency and open government are essential standards, there is a need to assess what is being offered and to ensure that content being offered is in line with content that users need regularly and to organize it in a way that will ensure they can find what they’re looking for easily.

Solution

Redesign the website by applying established UI standards based on data gathered through user research and continual user testing so that the result is a simpler, easier and user-friendly way for users to find necessary information efficiently.

My Role:

UX UI Designer

Team Size:

Timeline:

3 weeks

Tools Used

Figma, Invision, Photoshop, Illustrator, Trello, Quicktime

EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
ITERATE
TEST
KEY TAKEAWAYS

AFFINITY MAP

We understand better San Jose city, learning from our 4 user residents, they find the website looks trustworthy, but there is too much text, they expected to be more innovative.

EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
ITERATE
TEST
KEY TAKEAWAYS

EMPATHY MAP

The website has too much text, the navigation bar is confusing and there is no easy way to find common tasks.

EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
ITERATE
TEST
KEY TAKEAWAYS

USER PERSONA